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Course Information

Course Name
Turkish Yeni Ürün Geliştirme
English New Product Development
Course Code
GYY 510 Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester -
4 4 - -
Course Language Turkish
Course Coordinator Emre Çevikcan
Emre Çevikcan
Course Objectives 1. Familiarizing students with applications of relatively recent new product planning techniques
2. Teaching the use of market research data and marketing models for new product development and management
3. Introducing critical success factors and current developments in product design stages
4. Evaluating quality, time and cost based measures within the framework of new product development
5. Raising awareness of students about brand equity, intellectual property
Course Description The main topics to be covered in this class are: product positioning, market segmentation, market share estimation, test marketing, product design, product development economics, product packaging, advertising testing and promotion, brand equity, and global product planning.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References
 
 
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