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MYL 569E - Music Marketing&Promotion

Course Objectives

To create awareness about music marketing and promotion. To secure that the students can create independent marketing plans and budgets.

Course Description

The research of systematic marketing techniques. Research of existing and future marketing tools. The research of interaction between calendar year, budget, target audiences, products and communication tools. Inter sectoral marketing structuring. To forecast the change of marketing techniques.

Course Coordinator
Hakan Kurşun
Hakan Kurşun
Course Language
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