Course Information

Course Name	Turkish	Müzik Pazarlaması ve Promosyonu
	English	Music Marketing&Promotion
Course Code	MYL 569E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	1	3	3	-	-
Course Language		English
Course Coordinator		Hakan Kurşun Hakan Kurşun
Course Objectives		To create awareness about music marketing and promotion. To secure that the students can create independent marketing plans and budgets.
Course Description		The research of systematic marketing techniques. Research of existing and future marketing tools. The research of interaction between calendar year, budget, target audiences, products and communication tools. Inter sectoral marketing structuring. To forecast the change of marketing techniques.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References