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Course Information

Course Name
Turkish Müzik Pazarlaması ve Promosyonu
English Music Marketing&Promotion
Course Code
MYL 569E Credit Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester 1
3 3 - -
Course Language English
Course Coordinator Hakan Kurşun
Hakan Kurşun
Course Objectives To create awareness about music marketing and promotion. To secure that the students can create independent marketing plans and budgets.
Course Description The research of systematic marketing techniques. Research of existing and future marketing tools. The research of interaction between calendar year, budget, target audiences, products and communication tools. Inter sectoral marketing structuring. To forecast the change of marketing techniques.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References
 
 
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