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ISS 509E - Marketing Management

Course Objectives

The main objective of this course is to develop an understanding of the basic concepts and issues in marketing, including the creation of value through the integrated production and distribution of goods and services and the global, political, economic, and regulatory context for business.

Course Description

This course covers concepts, activities, and techniques related to the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration.

Course Coordinator
Huriye Şebnem Burnaz
Course Language
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