Course Information

Course Name	Turkish	Pazarlama Yönetimi
	English	Marketing Management
Course Code	ISS 509E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	-	3	-	-
Course Language		English
Course Coordinator		Huriye Şebnem Burnaz
Course Objectives		The main objective of this course is to develop an understanding of the basic concepts and issues in marketing, including the creation of value through the integrated production and distribution of goods and services and the global, political, economic, and regulatory context for business.
Course Description		This course covers concepts, activities, and techniques related to the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration.
Course Outcomes
Pre-requisite(s)
Required Facilities
Other
Textbook
Other References