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Course Information

Course Name
Turkish Pazarlama Yönetimi
English Marketing Management
Course Code
ISS 509E Credit Lecture
Semester -
- 3 - -
Course Language English
Course Coordinator Huriye Şebnem Burnaz
Course Objectives The main objective of this course is to develop an understanding of the basic concepts and issues in marketing, including the creation of value through the integrated production and distribution of goods and services and the global, political, economic, and regulatory context for business.
Course Description This course covers concepts, activities, and techniques related to the planning and coordination of marketing functions, marketing policies, and the analysis of marketing administration.
Course Outcomes
Required Facilities
Other References
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