MBA 511E - Marketing Management

Course Objectives

The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.

Course Description

The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.