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MBA 511E
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Course Information
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Course Information
Course Name
Turkish
Pazarlama Yönetimi
English
Marketing Management
Course Code
MBA 511E
Credit
Lecture
(hour/week)
Recitation
(hour/week)
Laboratory
(hour/week)
Semester
1
3
3
-
-
Course Language
English
Course Coordinator
Elif Karaosmanoğlu
Course Objectives
The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Course Description
The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Course Outcomes
The main objective of the course is to teach you how to apply your knowledge and ability when evaluating marketing problems as a manager. Thus, you are expected to leave the course with the ability to analyze the marketing and business environment in which an organization is operating, to determine major opportunities and problems facing the organization, to develop a creative set of marketing strategies and to select the most appropriate ones for the organization. To understand and apply some major marketing concepts, to improve your familiarity with marketing knowledge, practice and terminology, and to provide you a forum for presenting and defending your own recommendations are also among the objectives of this course.
Pre-requisite(s)
Required Facilities
Other
Textbook
KOTLER, P. and KELLER, A. (2015), A Framework for Marketing Management, 6th Edition, Global Edition, Pearson.
KOTLER, P. and KELLER, A. (2016), Marketing Management, 15th Edition, Prentice Hall (as supporting material)
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