ISS 564E - Digital Marketing Management
Course Objectives
Digital Marketing is a one-semester course delivered through an integration of lectures, discussions, topic related assignments and group projects. The first half of the course aims at laying out the framework for and strengthening apprehension of latest developments in digital marketing. Towards the end of the course, recent methodologies will be covered for ideation and assessment of scalable and innovative digital products and services. In this regard, tools like business model generation framework, customer development approach and lean startup methodology is discussed.
Course Description
Digital Marketing is a one-semester course delivered through an integration of lectures, discussions, topic related assignments and group projects. The first half of the course aims at laying out the framework for and strengthening apprehension of latest developments in digital marketing. Towards the end of the course, recent methodologies will be covered for ideation and assessment of scalable and innovative digital products and services. In this regard, tools like business model generation framework, customer development approach and lean startup methodology is discussed.
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Course Coordinator
Adnan Veysel Ertemel
Course Language
English
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