Course Information

Course Name	Turkish	Dijital Pazarlama Yönetimi
	English	Digital Marketing Management
Course Code	ISS 564E	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	3	3	3	-	-
Course Language		English
Course Coordinator		Adnan Veysel Ertemel
Course Objectives		Digital Marketing is a one-semester course delivered through an integration of lectures, discussions, topic related assignments and group projects. The first half of the course aims at laying out the framework for and strengthening apprehension of latest developments in digital marketing. Towards the end of the course, recent methodologies will be covered for ideation and assessment of scalable and innovative digital products and services. In this regard, tools like business model generation framework, customer development approach and lean startup methodology is discussed.
Course Description		Digital Marketing is a one-semester course delivered through an integration of lectures, discussions, topic related assignments and group projects. The first half of the course aims at laying out the framework for and strengthening apprehension of latest developments in digital marketing. Towards the end of the course, recent methodologies will be covered for ideation and assessment of scalable and innovative digital products and services. In this regard, tools like business model generation framework, customer development approach and lean startup methodology is discussed.
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