ICM 4015 - Identity in Retail Design
Course Objectives
This course aims:
1. To investigate the concept of shopping and shopping spaces.
2. To reflect commercial identiy and branding values to interior space design.
3. To develop a store interior space set up that supports sales and to design shopfront.
4. To use elements that builds up interior space atmosphere effectively.
Course Description
The concept of shopping, the change in shopping areas and typologies in historical process, the commercial aspect of design: design of brand, identity, image, facade, interface; set up of interior space; arrangement of sales ares, exhibition methods and elements; interior space atmsophere: light, colour, pattern, material, sound; principles and techniques of lighting; change and sustainability
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Course Coordinator
Demet Arslan Dinçay
Course Language
Turkish
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