Course Information

Course Name	Turkish	Mağaza Tasarımında Kimlik
	English	Identity in Retail Design
Course Code	ICM 4015	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	2	2	-	-
Course Language		Turkish
Course Coordinator		Demet Arslan Dinçay
Course Objectives		This course aims: 1. To investigate the concept of shopping and shopping spaces. 2. To reflect commercial identiy and branding values to interior space design. 3. To develop a store interior space set up that supports sales and to design shopfront. 4. To use elements that builds up interior space atmosphere effectively.
Course Description		The concept of shopping, the change in shopping areas and typologies in historical process, the commercial aspect of design: design of brand, identity, image, facade, interface; set up of interior space; arrangement of sales ares, exhibition methods and elements; interior space atmsophere: light, colour, pattern, material, sound; principles and techniques of lighting; change and sustainability
Course Outcomes		Students who successfully pass this course gain the following knowledge, skills and competencies; I. Knowledge on shopping and store typologies II. Knowledge on concepts in store design such as sustainability and change III. Ability to evaluate brand value as a design criteria IV. Ability to construct interior spaces intended for commercial goals V. Knowhow, ability, and competancy in actively using elements forming atmospheres in interior space
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