GYY 504 - Service Management and Innovation

Course Objectives

1. To provide conceptual understanding of innovation processes in service sector
2. Building organization structure in the service sector for innovation
3. Introducing the different innovation models and strategies in service sector
4. Understanding the new service development process management

Course Description

Innovation is an important tool for companies in service sector to sustain in a competitive environment and new growth to This course covers the innovation management concepts and methods for the service sector and introduces new service development process in this framework.