Course Information

Course Name	Turkish	Hizmet Yönetimi ve Yenilik
	English	Service Management and Innovation
Course Code	GYY 504	Credit	Lecture (hour/week)	Recitation (hour/week)	Laboratory (hour/week)
Semester	-	3	3	-	-
Course Language		Turkish
Course Coordinator		Nihan Yıldırım
Course Objectives		1. To provide conceptual understanding of innovation processes in service sector 2. Building organization structure in the service sector for innovation 3. Introducing the different innovation models and strategies in service sector 4. Understanding the new service development process management
Course Description		Innovation is an important tool for companies in service sector to sustain in a competitive environment and new growth to This course covers the innovation management concepts and methods for the service sector and introduces new service development process in this framework.
Course Outcomes		1. Ablity to understand the innovation processes in service management 2. Ability to develop and implement innovation strategies in service sector 3. To provide organizational change using innovation in service sector 4. The ability to manage the new product development processes
Pre-requisite(s)
Required Facilities
Other
Textbook		Managing Service Innovation – Steve Conway Service Management: An integrated approach, 3/E - Van Looy, Gemmel & Van Dierdonck
Other References